The Collaborative Ad Concept Game
BadLobs
Create brilliant ad campaigns with your team—without seeing what anyone else is doing. Pitch blind. Vote honest. Laugh hard.
3-8
Players
60s
Per Round
4
Rounds
∞
Laughs
How to Play
Four rounds. One campaign. Zero visibility. Maximum chaos.
Big Idea
Write the core concept for your campaign. What's the big creative insight?
Visual
Draw or describe the key visual. You can't see the Big Idea—just wing it!
Headline
Craft the perfect headline. Still can't see what came before. Trust the process!
Pitch
Write the elevator pitch. The tagline. The closer. Make it sing!
The Twist
After all rounds are complete, you'll pitch your campaign to the group— but you can only see the final writeup. Everyone votes on the best pitch, and the winner is crowned Creative Director of the Year!
Ready to Create?
Gather your team, trust the chaos, and make something brilliant (or hilariously terrible).
Start Playing Now